1. What are cookies and similar technologies?
Cookies are small text files that a website stores on your terminal equipment (computer, tablet, smartphone) when you visit the site. They often contain a unique identifier, an expiry time, and information about the server that set them. Cookies may be “first-party” (placed by us) or “third-party” (placed by another domain, such as an analytics or advertising provider whose script runs on our pages).
Similar technologies include pixel tags (transparent images that trigger a server request), local storage and session storage in your browser, HTML5 storage objects, device fingerprints used in fraud prevention where permitted, mobile advertising identifiers in apps (not currently used on this Website), and scripts that read or write identifiers in your browser. In this Policy, “cookies” refers to cookies and these comparable technologies unless we specify otherwise.
2. Legal framework in Sweden and the EU
The use of cookies and similar technologies that involve access to or storage of information in your device is regulated, in Sweden, primarily by Chapter 6 of the Electronic Communications Act (2022:482), which implements Directive 2002/58/EC as revised (the “ePrivacy” framework), and by the GDPR where personal data is processed.
Under the so-called “cookie rule”, storage or access to information in your device is in principle allowed only if you have given consent, subject to narrow exceptions for storage that is strictly necessary to provide an explicitly requested service or for certain technical functions. We classify our cookies accordingly and request consent before placing non-essential cookies, using the banner and settings described on the Website.
3. Relationship with the GDPR
When cookies involve processing of personal data—for example, when they allow us or third parties to single out a user, combine identifiers, or track behaviour— the GDPR also applies. We then need a legal basis under Article 6 GDPR (typically consent for non-essential cookies, or legitimate interests or contract necessity where strictly necessary cookies support a service you request). Special rules apply if sensitive data were involved; we do not design our cookies to collect such data.
Further information about categories of personal data, recipients, retention, international transfers, and your rights appears in our Privacy Policy.
4. How we obtain consent and how you can withdraw it
When you first visit the Website, we show a cookie banner that allows you to “Accept all”, “Reject” non-essential cookies, or open “Cookie settings” to toggle analytics and marketing categories. Strictly necessary cookies cannot be disabled through the banner because they are required for basic operation and security.
Your choices are stored locally (for example in localStorage or a strictly necessary cookie) so that we can respect them on subsequent visits. You may change your mind at any time by clearing cookies and site data for phexroxxghor.world and reloading the page, or by contacting us to reset your preferences. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
5. Cookie categories we use
5.1 Strictly necessary cookies
These cookies are essential for the Website to function securely and to provide features you actively request. Examples include: cookies that remember your cookie consent state; session cookies that maintain continuity while you complete a form; security cookies used by our hosting or firewall to mitigate attacks; load-balancing cookies; and tokens that help prevent cross-site request forgery on interactive features.
Because these cookies fall within statutory exemptions, we do not ask for consent before placing them, but we inform you about them in this Policy. Retention is typically limited to the session or a short period (for example up to twelve months for consent records).
5.2 Analytics cookies
If you consent, we may use analytics cookies or similar tools to collect aggregated information about how visitors use the Website: for example which pages are viewed, approximate region derived from truncated IP addresses, device category, referral source, and scroll or click patterns where configured. We use this information to improve navigation, fix errors, and understand which content is useful.
We configure analytics tools to reduce identifiability where possible (such as IP anonymisation, shortened retention, and aggregated reporting). Retention periods depend on the vendor’s settings and are reviewed periodically; they often range from fourteen days to twenty-five months. We only activate analytics tools after consent unless a tool can be operated without cookies or identifiers subject to legal advice.
5.3 Marketing cookies
If you consent, marketing cookies may be used to measure the effectiveness of campaigns, attribute conversions to ad clicks, build audience segments for remarketing, or cap how often you see an advertisement. Partners may process pseudonymous identifiers under their own policies.
We only deploy marketing cookies when consent is present or another valid legal basis applies under ePrivacy and marketing law. Retention varies by network but is limited by contract and by your ability to withdraw consent.
6. First-party and third-party cookies
First-party cookies are set by phexroxxghor.world and are read only by our domain (or by scripts we control) in typical configurations. Third-party cookies are set by another domain embedded in our pages, such as a social plugin, video host, analytics domain, or ad network. Third-party providers act as independent or joint controllers or as processors depending on the tool; their notices apply in addition to ours.
7. Session and persistent cookies
Session cookies expire when you close your browser (subject to browser settings). Persistent cookies remain for a defined period or until you delete them. The duration is set in each cookie or in the partner’s dashboard and is chosen to match the purpose (for example short-lived security cookies versus longer consent logs).
8. Local storage and similar browser storage
Our consent tool may write a record of your choices to localStorage or sessionStorage so the banner does not reappear on every page view. Clearing site data in your browser removes this information. Other scripts may use storage APIs for similar purposes; such use is covered by the same consent rules as cookies when they involve storing or reading identifiers on your device.
9. Your browser settings and opt-out tools
All major browsers allow you to block or delete cookies, usually under “Settings”, “Privacy”, or “Security”. You can often block third-party cookies only, delete cookies on exit, or whitelist specific sites. Note that blocking strictly necessary cookies may prevent checkout, forms, or security features from working.
Industry initiatives exist for online behavioural advertising in Europe; you may use general guidance from the European Interactive Digital Advertising Alliance to manage ad preferences for participating companies. These tools complement but do not replace our consent banner for cookies we control.
10. Do Not Track and global privacy signals
Some browsers transmit “Do Not Track” or similar signals. There is no uniform legal standard requiring a specific technical response in all jurisdictions. We treat our cookie banner and your explicit choices as the primary mechanism for expressing consent. If regulators publish binding guidance on global privacy control signals in Sweden or the EU, we will align our practices accordingly.
11. Children
The Website is not directed at children, and we do not knowingly seek to obtain consent from minors for non-essential cookies. If you are a parent or guardian and believe your child has interacted with our tools in a way that concerns you, please contact us.
12. Updates to this Cookie Policy
We will update this Policy when we introduce new cookies or technologies, change retention, or need to reflect regulatory developments. The effective date at the end of this page indicates the latest revision. Material changes may require us to refresh consent where the law so demands.
13. Contact and supervisory authority
For questions about cookies or this Policy, email contact@phexroxxghor.world. For complaints about unlawful processing of personal data through cookies, you may contact IMY (Swedish Authority for Privacy Protection) or your local EU/EEA supervisory authority, as described in our Privacy Policy.
Effective date: 19 March 2026.